Be Good Operator Fellowship

Get paid to learnhow to run a company.

Be Good starts and owns businesses. The Operator Fellowship selects a small cohort of MBA students to learn inside our companies, paid, and work toward leading one full time.

How to apply First cohort starts spring semester 2027
Paid roles
Part time to full time
Weekly mentor
Judgment and leadership
Equity at month 24
Once your degree is done
The Fellowship

A real company. A mentor every week. A stake you can earn.

Be Good starts and owns businesses. Each Fellow learns inside one of them, paid from the start, and works toward leading it full time.

You spend your hours on people, operations and growth. Marketing and administrative work runs through shared services, so the busywork is handled.

Weekly mentorship

Work alongside a mentor as you develop your judgment and leadership.

Shared services

Marketing and administrative support help you focus on people, operations and growth.

Who should apply

MBA students who want to lead a business.

Traditional, professional and online programs. We value:

  • Strong work ethic
  • Honesty
  • Respect
  • Accountability
  • Follow-through
Your path to leadership

Learn it. Run it. Earn a stake in it.

  1. 01
    Paid · Part time

    Learn the business

    Begin with paid, part-time work inside a Be Good company. Build practical skills and demonstrate your readiness to lead.

  2. 02
    Paid · Full time

    Run a company

    Progress into a paid, full-time operator role based on evaluation. Lead the team, manage day-to-day operations and take responsibility for financial results.

  3. 03
    Month 24 · Degree done

    Earn a stake

    Become eligible to earn equity at month 24. Your degree must be completed before ownership is earned.

Joseph Sestito III working on a laptop by a window
The first cohortInaugural Be Good Scholar
The first cohort

One door at a time.

I started HyppoAI by knocking on doors. No sales experience, no software, no investors. I built it to about $100,000 a year one conversation at a time, then wrote the software that runs it.

HyppoAI is my fourth business. The three before it taught me more than any class could. I met Dr. Brandon Gosselin through FAU's mentor-mentee program, where he became my mentor. I was Be Good's first cohort: he bet on me as the Inaugural Be Good Scholar and mentored me through the hard months, while I ran the company and answered for the number.

The Fellowship takes what worked for me and makes it a program: a real company, a mentor every week, the busywork handled, and a path to own a piece of it. You are the next cohort.

Joseph Sestito IIICo-Founder and CTO, Be Good
Who we are

The people behind Be Good.

Be Good starts and owns businesses, and the Fellowship is how we find the people to run them.

Dr. Brandon Gosselin

Dr. Brandon Gosselin

Co-Founder and CEO

Doctor of Strategic Leadership, keynote speaker and founder of Be Good House, a live-in business incubator.

Joseph Sestito III

Joseph Sestito III

Co-Founder and CTO

Be Good's first cohort and the Inaugural Be Good Scholar. Started HyppoAI door to door, then wrote the software that runs it.

Lee Veldkamp

Lee Veldkamp

CMO

Leads marketing for Be Good. Co-founder and CEO of Simply Earth, a family-run essential oils company in Wisconsin.

The Be Good family

Our companies.

The Fellowship is one part of Be Good. Here is the rest of the family.

You are here
Program

Be Good Operator Fellowship

Paid MBA fellows who learn to run Be Good companies.

Incubator

Be Good House

A live-in business incubator.

Technology

Be Good AI

A personal AI that records, transcribes and organizes calls and meetings.

Software

HyppoAI

Business software and marketing systems for small businesses.

Speaking

The Aspiration Corporation

Dr. Brandon Gosselin's keynote speaking and leadership company.

Holdings

BG Holding Company

The holding company behind the Be Good businesses.

Real estate

Be Good Properties

The real estate side of Be Good.

Consumer goods

Simply Earth

A family-run essential oils company in Wisconsin.

Questions

Frequently asked questions.

Still unsure? Send us a message with the form below, or email either founder.

Who can apply?
MBA students in traditional, professional and online programs at our partner schools who want to lead a business. We value strong work ethic, honesty, respect, accountability and follow-through.
Is the Fellowship paid?
Yes. Fellows begin with paid, part-time work inside a Be Good company and can progress into a paid, full-time operator role based on evaluation.
When does it start?
The first cohort of Operator Fellows starts in the spring semester of 2027.
How do I apply?
Fill out the form on this page and we will follow up with how to apply. Applications run through our partner colleges of business, so watch your student email too. Questions? Email Dr. Brandon Gosselin at brandon@begoodhq.com or Joseph Sestito III at joseph@hyppohq.ai.
Do Fellows earn equity?
Fellows become eligible to earn equity at month 24. Your degree must be completed before ownership is earned.
What support do Fellows get?
Every Fellow works alongside a mentor each week. Shared services handle marketing and administrative work, so you can focus on people, operations and growth.
Is the Fellowship tied to one school?
No. The Fellowship is built to run with more than one college of business. If you are not sure whether your school takes part, email the founders.
How to apply

Get application details.

Leave your details and we will follow up with how to apply. Applications run through our partner colleges of business, so watch your student email too.

First cohort starts spring 2027

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We have your details and will email you how to apply. Watch your student email too.

Email the founders
Dr. Brandon Gosselinbrandon@begoodhq.com
Joseph Sestito IIIjoseph@hyppohq.ai